Across
- 2. price in order to entice the customers into making a purchase by making it sound cheaper than it actually is.
- 5. The plan for setting a products price for the medium-to-long term.
- 6. The amount paid by a customer for a good or service.
- 7. Setting a high initial price for a new product in order to recoup costs.
Down
- 1. price at a percentage mark up above the cost of producing the good or service.
- 2. setting a low initial price for a new product in order to get a foothold in the market and gain market share
- 3. A price at a low level or just below.
- 4. Used to force competitors out of the market by setting low prices for a short amount of time.