Across
- 2. form of segmentation that divides markets by identifying common responses to products and product features
- 5. (2 words) what it costs to make a item
- 8. (2 words) what a customers pays for a good or service
- 11. (2 words) reason why you are buying a product (for example: buying a wedding dress)
- 12. characteristics such as age, income, education, and occupation
- 14. (2 words) why customers always shop at a certain store or buy a specific product
- 17. the price paid by a customer for a product or service
- 18. process of getting goods and services to customers (purchasing, stock handling, inventory control, and physical distribution)
- 20. form of utility where a business makes products available at when customers want them (selling winter coats in November and easter baskets in March)
- 22. - Providing customers with the goods and services they choose to buy.
- 23. how much money a business makes
- 24. form of utility where businesses make it easier for customers to acquire a product. For example: accepting After Pay or Apple Pay
- 28. prices ending in this type of number communicate a bargain
- 30. Setting a high price to capitalize on demand when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products
- 31. (2 words) group of people most likely to buy a product or service
- 32. prices ending in this type of number communicate quality
- 34. usefulness
- 35. any effort to inform, persuade, or remind potential customers about a business’ products or services.
- 36. things that you do not have to have to survive, but you would like to have.
- 37. the price a business pays to purchase a product from another business
- 38. the 5th P.
Down
- 1. Prices might be listed without $ or extra zeros because we think things are more expensive when prices are longer
- 3. When consumers cannot recognize or understand fundamental mathematical principles as they apply to everyday life.
- 4. activities involved in getting the money that is necessary for setting up and running a business
- 5. (2 words) When a business makes products available at convenient places (example: selling in stores and online)
- 6. (2 words) form of pricing based on what customers are willing to pay. For example, Super Bowl tickets are very expensive compared to tickets for the 0-16 Browns
- 7. (2 words)Setting a low price to motivate customers to purchase when introducing a product that has a lot of competition (new product = cheap)
- 9. one of the 5 Ps. Includes how much is charged for an item, markup, and discounts or sales
- 10. Type of utility where a business changes something to make it more useful to the consumer (ex. Turning corn into corn flakes)
- 13. Function of marketing that involves deciding how much to charge for a product or service
- 15. The process of dividing customers into groups
- 16. an example of this form of utility would be including nutritional information on a package
- 19. (3 words) how often people shop somewhere or buy something
- 21. things that are required in order for you to survive.
- 23. one of the 5 Ps. includes location items are sold as well as transportation
- 24. - one of the 5
- 25. form of segmentation where you divide markets based on where customers are located
- 26. (2 words) Establishing price points between products in a product line; used to communicate differences in quality and/or service to consumers
- 27. - form of pricing where customers equate a higher price with quality
- 29. (2 words) A combination of decisions a business must make in order to reach its target market
- 33. common interests, hobbies, life goals, attitudes, values, lifestyle, or personality traits among the individuals that constitute the market.