Across
- 2. Customers thinking of leaving another brand
- 7. Customers who are confused and need guidance
- 8. Customers buying for a specific purpose only
- 10. Customers who rely heavily on facts, data, and logic
- 16. Friendly customers who value relationships and trust
- 17. Customers interested mainly in reduced prices
- 18. Customers who read reviews and compare features
- 20. Customers who recommend the business to others
- 21. Customers who compare products before deciding
- 22. Goal-oriented customers who want quick decisions
- 23. Enthusiastic customers who rely on emotions and creativity
Down
- 1. Customers who browse for fun and new product
- 3. Customers who buy without planning
- 4. Online customers who know exactly what they want
- 5. Customers who have just made their first purchase
- 6. Customers unhappy with products or services
- 9. Customers who frequently use products but may still switch
- 11. Customers who are only browsing and not ready to buy
- 12. Customers buying for a one-time purpose
- 13. Customers who stopped using the service
- 14. Customers focused on saving money and deals
- 15. Repeat customers loyal to the brand
- 19. Hidden customer needs not openly expressed