Across
- 4. Campaign type for ads shown to targeted (new) audiences
- 5. Also known as a PMP, this is a not-so-public method of buying and selling digital advertising
- 7. How CTV advertising reaches your household devices
Down
- 1. A way to determine which channels and platforms are driving conversions
- 2. Multi-device user behavior, otherwise known as... (HINT: more than one screen)
- 3. A tried, true and reliable third-party analytics solution, that is integrated into our platform
- 6. Illegal practice of fabricating advertising metrics like impressions, conversions or data, for financial gain