Across
- 2. _________ strategies that focus on entering new markets with existing products.Example: Hoping to develop the market for price-sensitive coffee drinkers who are interested in good coffee, manufacturers of high-end coffee makers (like Keurig) began targeting customers who go to coffee shops.
- 4. Based to the situation analysis, organizations analyze their strengths, weaknesses, opportunities, and threats, or conduct what's called a _______analysis.
- 6. a statement that communicates where the organization is headed in the future.
- 9. process that helps an organization allocate its resources to capitalize on opportunities in the marketplace.
Down
- 1. Market __________strategies that focus on increasing a firm’s sales of its existing products to its existing customers. Example: When Frito-Lay distributes money-saving coupons to customers or offers them discounts to buy multiple packages of snacks, the company is utilizing a penetration strategy.
- 3. Product ________ strategies that involve creating new products for existing customers. Example: A new product can also be one that comes in different variations, such as new flavors, colors, and sizes.
- 5. a statement that communicates who an organization is and what it values to its stakeholders
- 7. A declaration of intent or a ______ proposition introduces a company's brand to consumers by telling them what the company stands for, how it operates, and why it deserves their business
- 8. Stars, cash cows, question marks, and dogs are the 4 categories of this matrix.