Across
- 3. legal agreement that allows a company to use another company's brand name, products, and processes in exchange for a fee
- 4. company's unique identity and image, including its name, logo, and design
- 7. process of raising capital for a new business by soliciting small investments from a large number of people
- 8. Marketing used by TOMS
- 9. measure of a company's ability to pay its debts in the short term.
- 10. legal document that grants an individual the exclusive right to use and profit from an invention or creative work.
Down
- 1. Revenue generation model of Netflix
- 2. Business model used by Spotify
- 5. Someone who invests money in a startup company in exchange for equity
- 6. Existing technology or ideas to create something new