Across
- 2. a food-delivery company that offers convenience to it’s customers
- 5. a secondary research method which gives a business industry specific information on trends
- 9. a method of market research where the original data is gathered by the researcher
- 10. a type of customer need that involves making things easier for the customer e.g. home delivery
- 11. one of the main aims for a new small business
- 12. the number of marks awarded for an ‘analyse’ question
- 13. involves gathering thoughts/opinions/feelings towards a product or service
- 14. one purpose of market research is to spot a ___ in the market
- 15. market research is conducted to reduce this
Down
- 1. questionnaires can include open or _______ questions
- 3. a disadvantage of primary research
- 4. gathers numerical data and analyses responses using graphs and charts
- 6. a coffee company which offers customers a lot of choice
- 7. involves watching customers to find out their reactions to certain products or services
- 8. when a group of potential customers are brought together to talk about a proposed new product or research
- 13. when you pay a high price for a product you associate it with this customer need