Across
- 1. involves making decisions about the features and services of a product or idea that will help sell the product.
- 3. are purchases consumers can make with little thought given to shopping around for the best price.
- 4. packaging to support societal and political causes.
- 5. is the physical container or wrapping for a product.
- 10. are items that are only available certain times of the year, or consumers typically only shop for during certain times of the year when they are most needed.
- 12. are more expensive than convenience goods, and consumers will generally devote some time to shop around to secure the best price.
- 14. are products that customers typically don’t shop for until there is an urgent need because they don’t live their day-to-day lives anticipating a strong need for the product.
- 15. anything a person receives in an exchange.
- 16. represents the length of time from when a product is introduced to the market until it is taken off the shelves/no longer sold.
- 17. uses technology that keeps foods fresh without refrigeration for long periods of time. The process involves separately sterilizing the package and the food product, and then filling the package in a sterile environment. Many of these items don’t require refrigeration until they are opened.
- 18. is an information tag, wrapper, seal, or imprinted message that is attached to a product or its package.
- 21. are products customers perceive as valuable that they have developed string brand loyalty to. Customers will refuse to accept a substitute. These are well-known brands and are often very expensive.
- 23. refers to the number of items offered within each product line. The product depth can include sizes, price ranges, colors, fabric type, styles, etc.
- 24. service is provided and consumed at the same time
Down
- 2. Products are very similar in features, but they may have significant price differences. (televisions, pharmaceutical drugs, etc.)
- 6. are packages with preformed plastic molds surrounding individual items arranged on a backing. This type of packaging often prevents tampering and deters shoplifting.
- 7. State quality of a product according to a federal standard.
- 8. a variety of differences exist between products, and the consumer will consider a number of different factors to determine the best value and purchase (computers, cell phones)
- 9. refers to the number of different product lines a manufacturer sells.
- 11. gives information about the product’s use, construction, care, performance, and other features. Will include date and storage info for food items.
- 13. is a group of closely related products manufactured or sold by a business.
- 16. includes all the different products that a company makes or sells.
- 19. services not used cannot be stored and used later
- 20. gives brand name, trademark, or logo
- 22. means there are differences between services (one provider may do a good job mowing your lawn, while another provider may do a terrible job)