Across
- 3. A digital marketing strategy that involves sending targeted emails to a list of subscribers to promote products, services, or events.
- 4. The extent to which consumers are familiar with and recognize a brand, often measured through surveys and other metrics.
- 6. The process of creating a unique image and identity for a product or company to distinguish it from competitors.
- 9. The process of dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviors.
- 10. (Search Engine Marketing) A form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.
- 11. (Search Engine Optimization) The practice of optimizing a website to improve its visibility on search engine results pages, thereby increasing organic traffic.
- 12. The process of gathering, analyzing, and interpreting information about a market, including customer preferences, buying habits, and competitors.
- 15. A form of marketing that focuses on using influencers—individuals with a large and engaged following on social media—to promote products or services.
- 17. (CTA) A prompt or directive aimed at encouraging a specific response from the audience, such as clicking a button, signing up for a newsletter, or making a purchase.
- 18. Creating valuable and relevant content to attract and engage a target audience, with the goal of driving profitable customer action.
- 20. The process of attracting and converting prospects into potential customers by capturing their interest in a product or service.
Down
- 1. (CRO) The process of improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.
- 2. (CRM) Strategies and technologies used to manage and analyze customer interactions throughout the customer lifecycle, with the goal of improving customer retention and loyalty.
- 5. The interactions and experiences that customers have with a brand, including their emotional connection and loyalty to the brand.
- 7. A performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts.
- 8. Marketing efforts that use digital channels such as websites, social media, email, and search engines to promote products or services.
- 13. The use of social media platforms to promote products or services, engage with customers, and build brand awareness.
- 14. A specific group of consumers at which a product or service is aimed.
- 16. (Pay-Per-Click) An online advertising model in which advertisers pay a fee each time their ads are clicked.
- 19. (Return on Investment) A measure used to evaluate the profitability of an investment, calculated by dividing the net profit by the cost of the investment and expressed as a percentage.