Across
- 1. Last part of the AIDA model
- 5. The act of persuading a customer to buy a product or service
- 6. Term for people born between 1996 and 2010
- 7. Initials summarizing the macro-environment factors
- 10. Method of marketing that relies on consumers to promote products or services to their peers (WOM)
- 11. Part of the extended 7P’s marketing mix
- 13. Retailing that does offer a physical outlet (hyphenated word)
- 14. Matrix used in the Situational Analysis section of marketing plans
- 15. MEDIA Paid form of marketing communication
- 16. Method of communication used for exchanging ideas and information within a team
- 18. A type of group used in marketing research
- 21. Marketers try to achieve these, which are usually found in a marketing plan
- 26. The proportion of sales we win in the overall market
- 28. A likely future Cash Cow
- 29. ONE of the 4P’s marketing mix
Down
- 2. The visual representation of a brand, including its logo, colors, and typography
- 3. Final stage of the PLC
- 4. Process of splitting up a market into related sets of consumers
- 8. Unique selling ..........
- 9. Marketing tactic involving the use of email to communicate with customers
- 12. Collective term for billboard and transit advertising
- 14. Questionnaires are used in these
- 17. A small, specialized target market
- 19. The act of extending a brand into new product categories or markets
- 20. Initials for sales displays set up in retailers
- 22. A visual or audio-visual form of advertising typically shown on television
- 23. Marketing’s overall game plan
- 24. Marketers strive to meet these for consumers
- 25. Step two in the AIDA process
- 27. Marketers often need to demonstrate this after an expensive campaign (initials only)
- 29. Opposite of a push marketing strategy