Across
- 3. Representation of a target customer
- 5. Use of technology to manage marketing processes
- 7. Interaction between customers and brand
- 12. Account-Based Marketing
- 13. Turning a prospect into a customer
Down
- 1. Potential customer
- 2. Return on Investment
- 4. Re-engaging visitors who didn’t convert
- 6. Identifying which channels contribute to conversion
- 8. Marketing Qualified Lead
- 9. Steps from awareness to conversion
- 10. Key Performance Indicator
- 11. Customer Relationship Management system
- 13. Click-Through Rate