Across
- 6. Categorising groups of people into market segments
- 7. Process in which a company first finds out what their customers need, then makes products or services to match those needs
- 9. A large market for products made in huge amounts at lower prices
- 11. The specific group of people a company wants to sell to
- 12. An increase of consumers that buy a product or service
Down
- 1. What makes a product or a brand stand out from its competition
- 2. When a company focuses on making its product the best it can be
- 3. The percentage of the market that is controlled by a particular company or product in a specific category of the market
- 4. A small, specialized market with unique customer needs and usually with more expensive products
- 5. when a business looks forward to fit its brand within a part of the market
- 8. The seven tools used to sell something: Product, Price, Promotion, Place, People, Process, and Physical Evidence
- 10. Figuring out what people and society need or want, and finding ways to provide it while showing them how your product or service can help them