Across
- 1. Name the fast-food chain that disrupted the market by adopting the Ansoff Matrix strategy of “Market Development” through delivery-only kitchens
- 5. This strategy generates artificial demand by controlling supply and creating fear of missing out.
- 6. It enables marketers to show relevant ads based on individual browsing patterns and preferences.
- 8. Known for its focus on natural ingredients and direct-to-consumer sales, this brand aimed to empower self-confidence through its campaign “#AgelessBeauty”
- 11. This sportswear brand collaborated with Lionel Messi to promote the ‘Impossible Is Nothing’ campaign.
- 12. Matrix This business strategy tool maps products and markets into four categories: Market Penetration, Product Development, Market Development, and Diversification
- 14. Effectively communicating innovative ideas and proposals in a competitive environment
- 15. Building and maintaining a strong relationship with business tycoons from various industries
- 17. This tool helps organizations identify key activities that create value for customers, from inbound logistics to after-sales services
- 18. This brand used cultural messaging of “#DaagAccheHain” to promote the acceptance of imperfections.
- 20. It allows marketers to show personalized advertisements based on users’ past interactions and search histories.
- 21. This strategy involves limiting availability to increase perceived value and urgency among consumers.
- 22. This social media platform pioneered the concept of ephemeral content with Stories disappearing after 24 hours, creating a sense of urgency and exclusivity.
- 24. Thinking This framework assesses innovation opportunities based on Desirability, Feasibility, and Viability
- 26. SDA Bocconi’s annual flagship case competition challenging strategic and creative thinking
- 29. An energy-packed sponsor fueling ambitions at SDA Bocconi’s flagship case competition
Down
- 2. This beverage company localized its Value Chain by using sugarcane sourced directly from Indian farmers
- 3. Name the campaign where Dove featured unedited photos of real women to promote body positivity
- 4. This technique highlights what sets a product apart from the competition by focusing on exclusive benefits.
- 7. It ensures consistent messaging and customer experience across every interaction with a brand.
- 9. Collaborating seamlessly within a group to solve complex business problems and achieve strategic goals
- 10. This analysis tool divides consumers based on psychological traits, values, and lifestyles
- 13. This framework helps marketers understand the stages a customer goes through, from learning about a product to becoming a loyal advocate.
- 16. This Indian jewelry brand’s ‘Heera Hai Sada Ke Liye’ campaign focused on diamond sustainability and their commitment to ethically sourced materials and long-lasting quality.
- 19. Name the framework that helps marketers map customer behaviors from Awareness to Purchase and Advocacy
- 21. This brand adapts its product offerings and advertising campaigns to local tastes and preferences around the world.
- 23. An online hub for individuals to access resources, get updates on upcoming events and fests, and connect with peers
- 25. Known for disrupting the sleep industry with a unique selling proposition, this brand leveraged humor through its “100 Nights Free Trial” Campaign to build trust.
- 27. It determines the effectiveness of an ad by showing how many users actually clicked on it after seeing it.
- 28. Major global pharmaceutical company partnering with Ignite - The Marketing Event