Across
- 3. wrap: A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard
- 4. stage: The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
- 6. A business that buys consumer goods or services and sells them to the ultimate consumer
- 7. Any paid form of nonpersonal presentation of ideas, images, goods, or services
- 10. mix: A combination, or blend, of marketing communication channels that a business uses to send its messages to consumers (i.e., advertising, sales promotion, personal selling, and publicity)
- 11. of distribution: Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
- 12. mail: Promotional medium that comes to customers’ homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and emails
- 15. advertisements: Promotional messages appearing on the internet, usually at the top of websites
- 17. life cycle: The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
- 18. selling: The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
- 19. products: Products that consumers do not actively seek
- 21. The message channels used by a seller to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, internet)
- 22. market: The particular group of customers a business seeks to attract
- 24. marketing: Forms of advertising that seek a specific, measurable action from a targeted group of consumers, using direct mail, telemarketing, emails, etc. that are sent directly to a consumer’s home or business
- 26. consumers: People who personally use a good or service to satisfy their own wants
- 27. marketing communications: The practice of coordinating all promotional activities to form a unified brand message
- 28. An agreement that allows a company to pay a fee to a team, event, etc. for the right to affiliate itself with that team, event, etc.
- 30. products: Goods and services purchased after the customers compare goods and stores in order to get the best quality, price, and/or service
- 32. listings: Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as “sponsored” or “featured” results
- 33. products: Goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain
- 35. stage: The product life cycle stage in which sales rise rapidly
- 36. Intermediaries who help move goods between producers and retailers by buying goods from producers and selling them to retailers
Down
- 1. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
- 2. Prominent people on social media who impact the purchase decisions of a community or audience
- 5. stage: The product life cycle stage when the product first appears in the marketplace
- 8. strategy: A promotional strategy in which a company uses product promotion tactics (e.g., advertisements, discounts, word-of-mouth referrals) to draw customers to a product
- 9. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services; also known as middlemen
- 11. products: Consumer goods and services purchased quickly and without much thought or effort
- 13. placement: A type of “other” media that uses branded products as props in movies, TV shows, online videos, and video games
- 14. strategy: A promotional strategy in which a company takes its products directly to consumers (e.g., through trade shows, point-of-sale displays, product placement)
- 16. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
- 20. stage: The product life cycle stage in which sales and profits fall rapidly
- 23. marketing: Promotional techniques that are unconventional, low-cost, and aim to attract consumers’ attention
- 25. per contact: Total cost per interaction with a member of a target audience
- 29. link: An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad
- 31. engine listing: An online advertisement appearing in a list of websites generated by a search engine in response to a keyword(s)
- 34. promotion: Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases