Across
- 5. Segment of audience most likely to buy a product (6)
- 12. Opposite of qualitative (12)
- 13. A measure of how well a product sells (9)
- 14. Data shown in bars or pie format (5)
- 15. Group of people targeted for a study (6)
- 17. Research tool used in-person, by phone, or online (6)
- 20. Question type that allows free-form answers (9)
- 23. Customer’s opinion on a product or service (8)
- 25. Consumer’s awareness level of a product (11)
Down
- 1. Unstructured discussions led by a moderator (10)
- 2. A question type with limited answer choices (8)
- 3. Research done to test a product in the market (8)
- 4. Secondary data source, like an annual report (6)
- 6. Measurement of brand loyalty or awareness (10)
- 7. One who conducts a market research study (7)
- 8. Study of consumers' preferences and behaviors (8)
- 9. Error caused by flawed sampling method (9)
- 10. A table used to summarize survey results (8)
- 11. Type of market study using already published data (9)
- 16. A technique to collect data through spoken interaction (9)
- 18. Sampling method giving everyone equal chance (6)
- 19. A research technique to observe behavior (11)
- 21. Part of research to test hypotheses (8)
- 22. A segment of the population chosen to represent the whole (6)
- 24. Data collected firsthand for a specific purpose (7)