Across
- 4. Objectives pursued by individuals or groups within a channel
- 5. Trust and ________ are essential in marketing channels
- 7. Too much conflict can reduce this
- 8. Limited assets that may cause disputes when unevenly distributed
- 9. Process of making choices in distribution channels (________)
- 10. A distribution channel is considered a social ________
Down
- 1. Essential foundation for cooperation in a marketing channel
- 2. Effective sharing of information in a channel (__________)
- 3. Differences in goals, roles, or resources can cause this
- 6. Defined set of responsibilities assigned to members of a channel