Across
- 3. — Tailored to specific issues critical to business.
- 6. — High cost for specialized information.
- 7. — Large-scale demographic data.
- 8. — Data may be behind current reality.
- 11. — Testing reactions to products or ideas.
- 15. — Targets new markets where no prior data exists.
- 17. — Source of macro-level statistics.
- 18. — Involves actual target buyers.
- 19. — Typically more expensive and time-consuming.
Down
- 1. — Captures deeper reasons, not just numbers.
- 2. — Often uses questionnaires for data gathering.
- 4. — Information comes straight from the source.
- 5. — Published performance and financial results.
- 8. — Watching customer behavior for insights.
- 9. — Not collected for the business’s specific needs.
- 10. — Market intelligence from research firms.
- 12. — Uses company’s own records.
- 13. — Overwhelming amount and difficulty in analysis.
- 14. — Addresses the business’s exact questions.
- 16. — Industry insights from professional associations.