Across
- 2. Use of digital platforms to interact with audiences.
- 5. Managing image and relationships with publics to gain favorable coverage.
- 7. Short-term incentives to stimulate purchases (coupons, samples).
- 11. Promotion through traditional mass media.
- 13. Set of activities to inform and persuade customers.
- 14. The P of the marketing mix related to distribution.
- 15. Procedures and flow of service that affect the customer experience.
- 16. Tangible elements that show service quality (environment, facilities).
Down
- 1. Tactics that encourage the message to be shared exponentially.
- 3. Process of moving the product from manufacturer to consumer.
- 4. Actions targeted at individuals to provoke a measurable response.
- 6. Specific route the product takes to reach the customer.
- 8. The P of services that covers employees and their customer care.
- 9. Linking the brand by financing events or causes to gain exposure.
- 10. Promotion through direct and non-mass actions.
- 12. Paid and mass communication in media to promote a product.