Across
- 4. : Perceived value of a product in customers’ minds
- 7. : The total number of potential customers
- 9. : The value given for customers to pay for a good or service
- 10. : The process of getting your products to your customers
- 12. : This is the opposite of a profit
- 13. : Activities used to communicate product benefits to customers
- 14. : Other companies that sell the same products as yours and you could do without
Down
- 1. : Apple has a logo which uses considered a
- 2. : Promise of value a company delivers to customers
- 3. : The process of dividing a market into distinct groups
- 4. : This is where your revenue equals your cost.
- 5. : A smaller market in which you cater for.
- 6. : Creating an image of a product in the customer’s mind
- 8. : A method of non-personal promotion through sales media
- 11. : One of the four Ps in marketing. An offering to the end consumer.