Across
- 3. Which segmentation method divides markets by location?
- 5. The concept of offering multiple payment methods like Apple Pay and credit cards is an example of _____ utility
- 8. Customer lifestyle and interest is the primary focus of which form of segmentation?
- 9. Which marketing mix element involves product selection and brand name?
- 11. Which marketing function involves getting money to set up and run a business?
- 12. Utility that involves changing raw materials or a product to increase usefulness
- 13. The group most likely to buy a product
- 16. Which marketing function determines how much to charge for a product?
- 17. Which type of utility refers to when a business makes products available where customers want them?
- 19. marketing function that involves obtaining and developing products is called product ________management
- 20. Form of utility focused on making products available when customers want them
- 21. Product, Place, Price, Promotion, Packaging are also known as the _____-
Down
- 1. Marketing function that involves gathering and analyzing information about consumers, trends, and competitors' products
- 2. Which marketing function involves transporting products?
- 4. Which marketing mix element involves communication that informs and persuades customers about goods and services?
- 6. Which marketing function focuses on building and maintaining relationships with customers?
- 7. Which utility type would be most relevant when a company provides clear instructions on a product's packaging?
- 10. market segmentation method that divides customers based on characteristics like age, income, and occupation
- 14. Which type of utility refers to when a business makes products available at times customers want them?
- 15. form of utility that involves making products available at convenient locations
- 18. form of segmentation that focuses on customer responses to products or brand loyalty