Across
- 4. Cooperation among channel members at the same level
- 6. Channels that help firms complete business transactions
- 8. flow Transfer of product-related details through the channel
- 10. Strategy where products are sold in only one outlet
- 11. Pathways used to send marketing messages to customers
- 13. Routes through which products reach buyers
- 15. Activities such as buying, selling, and taking risks
Down
- 1. flow / Passage of product title from one party to another
- 2. Strategy where products are offered in limited outlets
- 3. flow Exchange process involving money or other compensation
- 5. Strategy where products are placed in many outlets
- 7. flow Movement of goods from production site to point of sale
- 9. Services like financing, after-sales support, and coordination
- 12. Coordination between members at different levels of the channel
- 14. Tasks like assembling, storing, sorting, and transporting goods