Across
- 1. A visual tool that helps designers place elements on a space in a visually appealing fashion
- 8. Computers enhance real-world environments by appealing to a person’s various senses
- 10. Sharing customer experiences, recalling their history or gathering inspiration from their industry
- 12. This technique provides customers with an exclusive inside look at how a company operates
- 14. A technique involving eye contact
- 17. Create correlations between a product and certain feelings
- 20. Uses social influence to persuade potential consumers to copy the actions of other customers.
- 21. Describes a product's features and the benefits it provides to potential customers
- 23. Targets a viewer's emotions to motivate action
- 24. The main point of interest in an image
- 25. Create special offers and discounts that entice consumers to buy a product
- 26. How someone conveys a message through their body movement and facial expressions
Down
- 2. People with large social media followings to create content involving a product or service
- 3. Makes claims without providing details, making the advertisement feel unfinished
- 4. Guides the viewer as they look at a specific piece of content
- 5. When one object or idea represents another
- 6. To highlight the effectiveness of their products and prove that other people are using them
- 7. Displays an action as if the viewer is performing or experiencing it themselves
- 9. Hiring a famous figure to advertise the benefits of a product to consumers
- 11. Drawings and computer graphics to which artists add motion
- 13. The style and appearance of text
- 15. The use of colors to elicit certain emotions
- 16. References the same message within an advertisement multiple times
- 18. The arrangement of elements in an advertisement and how they occupy space
- 19. Marketers use this to persuade consumers that everyone is using their product
- 22. Transforming inanimate objects into creatures that can walk and talk