Across
- 1. Relations Activities that build a positive reputation for a business.
- 3. Loyalty When customers repeatedly buy from the same brand.
- 4. Presenting products attractively in stores to increase sales.
- 7. Market The specific group a business aims its products and marketing toward.
- 11. Marketing Using popular online personalities to promote products.
- 12. Placement Featuring products in movies, TV shows, or social media.
- 13. How products are delivered from the business to the customer.
- 14. Strategy How a business decides the price of its products.
- 15. A planned series of promotional activities.
- 16. Image The public’s perception of a brand.
- 18. Paid messages delivered through media to promote products.
Down
- 1. Activities used to attract customer attention and encourage purchases.
- 2. A person who buys or uses goods and services.
- 4. The process of identifying customer needs and promoting products.
- 5. Research Collecting information about customers and competitors.
- 6. Promotion Short‑term incentives like discounts, coupons, or deals.
- 8. Moral principles guiding fair and responsible business behaviour.
- 9. Supporting events or people to promote a brand.
- 10. Selling Point (USP) What makes a product different from competitors.
- 17. Creating a unique identity using names, logos, colours, and design.