Across
- 1. Focused on customer needs and wants
- 5. All the opportunities that businesses have to connect with customers and reinforce their brand value
- 7. The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs)
- 8. The customer’s preference for a business; usually expressed in regular purchases from the business
- 9. The values and ideals that an organization encourages among its employees
- 11. Loyalty to a particular business
Down
- 1. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
- 2. The people(i.e., employees) who work cooperatively together to achieve business goals
- 3. Promotion for a business provided by customers who tell others of their satisfaction with the business
- 4. Polite behavior; good manners
- 6. All the activities a business engages in to interact with its customers
- 10. Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems