Across
- 1. customers who tell others of their satisfaction with the business
- 4. culture: The values and ideals that an organization encourages
- 5. personality: The projection of a brand that encompasses its values
- 7. Believable
- 11. its employees; also called organizational culture
- 12. marketing: Promotion and publicity for a business provided
- 14. paid for by the company or individual that benefits from or is harmed by it
- 16. A phrase that is easy to remember
- 17. with a brand
- 18. promise: A business's (typically unspoken) agreement with customers
- 20. services
- 22. Genuine; sincere; not fake
- 24. point: Any interaction between a business and a customer or a
Down
- 1. All the combined impressions and experiences associated with a
- 2. culture: The values and ideals that an organization
- 3. company, good, or service
- 6. awareness: The extent to which customers or potential customers are
- 8. among its employees; also called corporate culture
- 9. A distinctive symbol, design, or group of letters
- 10. emotional connections with consumers
- 13. loyalty: Customers’ allegiance to a particular brand
- 15. it will provide them with a unique benefit and consistently meet their
- 18. The ongoing decision-making process about the use of brands
- 19. Any paid form of nonpersonal presentation of ideas, goods
- 21. customer
- 23. Any nonpersonal presentation of ideas, goods, or services that is