8.01-8.04 Crossword

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Across
  1. 1. Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service.
  2. 5. Awards given to dealers and salespeople who meet or exceed their sales quota.
  3. 7. Contests, games, sweepstakes, or rebates used to create increased sales and excitement about a product.
  4. 8. The way the display feels or looks.
  5. 11. Any form of communication a business uses to inform, remind, or persuade customers to purchase products.
  6. 12. Something designed to increase the sales of a product.
  7. 14. When a manufacturer helps a retailer pay for advertising costs.
  8. 20. Should contrast with the background.
  9. 21. using a brand-name product in a TV show, movie, or commercial, etc.
  10. 23. All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities
  11. 24. Physical experience
  12. 25. When a company pays for the right to promote itself and its products at a location or event.
Down
  1. 2. Designed to create support from manufacturers, wholesalers, and retailers for a product
  2. 3. Discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of a product.
  3. 4. Placed in high-traffic areas of stores and are designed to encourage impulse purchases.
  4. 6. Something designed to show off or introduce a manufacturers product or service.
  5. 9. Certificates that provide cash discounts, or money off, on a good or service.
  6. 10. Inexpensive items given away at a discount or for free.
  7. 13. Signs or props are used to enhance displays.
  8. 15. Free trial sizes of a product given out to potential customers.
  9. 16. All physical elements used to present an image of the business to the customer.
  10. 17. Packages that offer similar products together for a temporary price break.
  11. 18. Cash premiums paid to retailers to help with the cost of restocking a new product.
  12. 19. Low costing media and information spreader; common
  13. 22. Best for fragile merchandise.