Across
- 2. brought to display by using motorized fixtures or props
- 4. colors should contrast with the background
- 6. a type of advertising directed to a targeted group of prospects
- 7. props and signs should not over power the merchandise
- 8. the way the display's surfaces look when together
- 10. signs and billboards
- 12. directs how the customer should view the presentation
- 13. also called giveaways, are inexpensive, useful items with a companies name or logo
- 14. includes catalogs, letters, and coupons
- 15. set up on tables and shelfs
- 16. signs or props are used to enhance displays
- 17. cash premiums paid to retailers to help with the cost of restocking a new product
- 23. physical appearance or outline of a display
- 24. newspaper
Down
- 1. includes television and radio advertising
- 3. coupons
- 5. certificates that provide cash discounts
- 7. activities used to build and maintain a positive image about the company
- 9. designed to create support from manufacturers and retailers for a product
- 11. located on moving vehicles
- 18. includes the use of email and the world wide web to promote products
- 19. contest, games, and sweepstakes
- 20. any non personal form of communication
- 21. displays with proper lighting are more attractive
- 22. best for merchandise that is fragile or requires a lot of security