Across
- 3. packages that offer similar products together for a temporary price break
- 9. directs how the customer should view the presentation
- 10. show customer how merchandise would look in their home or office
- 15. the way floor space is allocated for selling, storage personnel, and customers
- 17. not symmetrical and uses many different sizes
- 18. the decorations, lighting, furniture, signs used to create a store's image
- 21. contests, games, sweepstakes, or rebates used to create increased sales and excitement about a product
- 23. signs or props are used to enhance displays
- 25. props and signs should not overpower merchandise
Down
- 1. symmetrical and places items of the same size together
- 2. the way the display's surfaces look when together
- 4. all the communications or activities used to stimulate sales other than advertising
- 5. inexpensive items away at a discount or for free
- 6. brought to the display by using motorized fixtures or props
- 7. best merchandise that is breakable or requires a lot of security
- 8. includes all physical elements used to present an image of interest and encourage customers to make purchases
- 11. designed to create support from manufactures, wholesalers, and retailers for a product
- 12. all the visual and artist elements used to present product to the customers
- 13. physical appearance or outline of a display
- 14. with this the display will be more attractive
- 16. ways to products are presented to customer
- 19. certificates that provide cash discounts, or money off, on a good or service
- 20. set up on tables and shelves and are best for merchandise that customers can handle and examine without the help of a salesperson
- 22. should contrast with the background so they enhance the products on display
- 24. the exterior design of the store