Across
- 3. the lighting, forniture, fixtures, decoratons, and signs used to create store's image
- 7. includes catalogs, letters,coupons
- 8. includes all the physical elements used present an image of the business to the consumer
- 12. designed to reward customers forcontinued patronage
- 16. the way floor space is allocated for selling storage, personnel, and customers
- 19. include color, action, and sound which makes it very affective
- 21. physical appearance or outline of a display
- 22. includes signs and billboards
- 25. the exterior design of the store including the logo, sign, entrance, and landscaping
Down
- 1. props and signs should not overpower merchandise
- 2. involves using a brand named product in a tv show, movie, or advertisment
- 4. most commonly seen in the form of a telephone book
- 5. the agencies or means used by a company to convey an advertising message
- 6. occurs when a manufacturer helps a retailer pay for advertising costs
- 9. all the communications used to stimulate sales other than advertising
- 10. color is visually appealing, ability to target the desired audience
- 11. includes television and radio advertising
- 13. located on moving vehicles
- 14. reach a large audience and are generally 10,20,30, or 60 seconds in length
- 15. designed to showcase a manufacturer's products
- 17. the way the display's surfaces look when they together
- 18. best for merchandise that is fragile or requires security
- 20. directs how the customer should view the presentation
- 23. all the visual and artistic elements used to present an image to the customer
- 24. contrast with the background so they enhance the products on display