Across
- 2. Long-term, more than a year, variations in sales due to the business cycle.
- 6. Forecasting method using the expertise of specialists within the business.
- 7. Measures product demand response to changes in consumer income.
- 9. Designing, creating, and marketing new goods and services.
- 12. Unpredictable variations in sales figures caused by unexpected events, such as bad weather or public image issues.
- 13. The general direction or movement in a data series over time.
- 14. Launching a product on a small scale to test consumer reaction before a full market release.
- 15. A product whose demand increases when consumer incomes fall.
- 16. Predicting future sales based on expert judgment rather than quantitative data (numerical analysis).
Down
- 1. The scientific and technical development of creating new products and processes.
- 3. A sales forecasting method that adds together individual sales predictions from all sales representatives working for a business.
- 4. Predicting future sales levels and sales trends.
- 5. Regular variations in sales that recur within a 12-month period.
- 8. A long-range qualitative forecasting technique using expert opinions.
- 10. Measures the responsiveness of demand following changes in promotional spending. =
- 11. Measures the responsiveness of demand for a product following a change in its price.