Across
- 5. The degree of a firm accepting responsibility and role in a (tragic) event in its response
- 6. The influence of impactful actors in an event, such as prominent figures
- 7. A firm 'lying' or acting 'hypocritically' in its response
- 10. The degree of impact of an event
Down
- 1. A firms actions do not match its words
- 2. Companies do this when admitting a failure
- 3. Downplaying an event or tragedy
- 4. Refers to how quickly a firm responds to social disapproval
- 8. word that describes general displeasure (usually after a companies action)
- 9. Refers to how quickly constituents' perceptions reach other constituents