Across
- 4. A question asked to make the audience think rather than to get an answer.
- 6. Using numbers and data to prove legitimacy and credibility.
- 8. Taps into feelings to persuade the audience.
- 10. “She is my favourite story.”
- 12. Words or phrases that make the audience feel included, such as “we”, “our”, or “us”.
- 13. A short personal story used to support a point.
- 14. Used to encourage the audience to join the crowd.
Down
- 1. “Bright, like a shooting star.”
- 2. Encourages the audience to make the right, smart, or best choice.
- 3. Using celebrities to endorse a product or idea.
- 5. “Peter Piper picked a peck of pickled peppers.”
- 7. Short, memorable catchphrase to persuade the audience.
- 9. Using qualified people to build trust in the product or idea.
- 11. Repeating words or visuals to make the audience remember the product.