Across
- 3. Sophisticated language to enhance product image
- 6. Suggesting everyone is using the product.
- 9. A catchy tune or song used in ads to help you remember the product
- 11. Comparison that implies superiority without specifics
- 13. Casual language to create a friendly tone
- 14. Lavish adjectives that make a product seem better
- 17. Trustworthiness or credibility appeal.
- 18. Clever wordplay that gives a second layer of meaning
Down
- 1. A memorable phrase that helps remember a product
- 2. A memorable description of a product.
- 4. Words that create a positive feeling about a product.
- 5. Technical language that implies cutting-edge knowledge
- 7. Emotional appeal to the audience.
- 8. Using humour to engage and hold attention
- 10. Logical appeal using facts and figures.
- 12. Commanding tone to spur action, like "Buy now!"
- 15. Repeated sounds or words to make a slogan catchy
- 16. Using experts or statistics to sound reliable