Across
- 6. brands consumers are aware of but the individual has neutral feelings about the products
- 9. model consumers use to evaluate purchase alternatives
- 10. brands that are a part of a person's memory that are not considered because they evoke negative feelings
- 12. people who shape the decision making process
- 14. study of population characteristics
- 16. strongly held beliefs
- 19. mental position taken
- 20. people who control the information flow in the buying centre
Down
- 1. a group or set of individuals or businesses with distinct characteristics
- 2. individuals who authorize purchase decisions
- 3. when a firm intends to place a reorder with a previously chosen vendor
- 4. group of individuals who make purchasing decisions on behalf of a business
- 5. the study of the patterns of response that reveal AIOs
- 7. brands a consumer considers in a purchasing situation
- 8. simulations of the knowledge structures in an individual's brain
- 11. value of having a well known brand name
- 13. company buying goods and services for the first time with an organization members have no experience
- 15. guidelines concerning the essence of the company's marketing efforts
- 17. representing in an advantageous way
- 18. people responsible for making the purchase