Across
- 2. Supporting an event or program in exchange for promotion
- 4. A catchy tune used in commercials
- 5. Creating a unique image for a product or company
- 7. Advertising that misleads consumers
- 9. An online ad that suddenly appears on a screen
- 10. A celebrity's approval of a product
- 12. A series of coordinated marketing efforts
- 13. Simplified, often misleading portrayal of a group
Down
- 1. A deceptive sales tactic
- 3. Someone with social media power to promote products
- 6. A technique used to persuade an audience
- 8. Appeals that target feelings over logic
- 10. Advertising that follows moral guidelines
- 11. The specific audience a campaign is aimed at