Across
- 2. Share Percentage of total sales in a market captured by a brand or company
- 5. Specific group of potential customers a business aims to reach
- 7. Comprehensive document outlining a company's marketing strategy
- 9. Environmental impact consideration throughout a product's
- 10. Small, specialized segment of the market
- 12. Marketing function involving physically moving goods
- 13. Type of advertising that promotes the overall image of a corporation
- 15. Company providing services like planning and executing advertising campaigns
- 17. Individual or organization sponsoring advertising
Down
- 1. Factors such as age, gender, and income in marketing segmentation (
- 3. Term for the promotion of a specific product or service to generate sales
- 4. Mix Set of controllable tactical marketing tools (2 words)
- 6. Philosophy emphasizing meeting customer needs as the primary focus
- 8. Geographic segmentation is based on _____ location
- 11. Type of television program that combines information and advertising
- 14. Associations of businesses collaborating to address common concerns
- 16. Distinctive name, symbol, design, or slogan identifying a product or company