Across
- 2. _________ represents safety, cleanliness and purity.
- 4. ___________ is the persuasive technique when a brand uses logic, facts and statistics.
- 5. _________ represents nature and health.
- 6. A good logo should be appropriate, distinctive and ___________.
- 9. __________ represents happiness and is great for children's products.
- 10. The average person sees between 4000 and 10000 advertisements per _________.
Down
- 1. ___________ is the persuasive technique when a brand used a celebrity or expert to establish trust.
- 3. The _________ audience is the group of people who are most likely to be interested in the brand/product/advertisement.
- 6. An effective ___________ is easy to remember.
- 7. ____________ is the persuasive technique when a brand uses emotion.
- 8. __________ is used to create urgency and increase appetite.