Across
- 2. Product,price,place,promotion
- 4. Activities companies do to support overall promotion strategies
- 5. Unfair and untruth statement about a competitor
- 8. Weakest medium for advertising
- 11. Anything that distorts or disrupts a message
- 14. When products and marketing messages are designed for adapted or to individual countries
- 15. perception that most goods and services are the same
- 17. Place where customers interact with or acquire additional information about a firm
Down
- 1. Comes from some sort or value
- 2. set of businesses or individuals consumers with distinct characteristics
- 3. Transmitting,receiving and processing information
- 5. When a firm features individual products but they are all the same
- 6. A written unfair and untruth statement about a competitor
- 7. when a firm has previously chosen a vendor and intends to place an order
- 9. Group of individuals who make a purchase on behalf of the company
- 10. Offering two or more brands in a single market
- 12. Receiver's perception of a message
- 13. Names generally assigned to a good
- 16. Strongly beliefs about various topics or concepts
- 17. Hundreds of marketing messages and only some received