Across
- 7. a paid placement that uses a customer quote to establish trust and generate credibility around a produc
- 8. the strategy of repeatedly presenting the same advertisement or message to the same audience
- 9. aims to evoke fear or anxiety in the audience by depicting a negative or undesirable outcome if they don't take a specific action
Down
- 1. the use of claims that are obviously overblown, often using subjective language or comparisons
- 2. leaving out important information that a consumer needs to make an informed decision about a product or service
- 3. Using funny content to make ads more memorabel
- 4. the process of increasing or decreasing the ad campaign to achieve better results
- 5. offering a consumer something extra or a good deal as an incentive to buy a product or service
- 6. encourages people to buy a product or service by highlighting its popularity or the fact that many others are using it