Across
- 4. used to manipulate viewers reason and emotions
- 5. the act of calling public attention to one’s product or service
- 7. information is passed by mouth
- 9. using the names or pictures of famous people but not using quotes
- 12. using the words of a famous person to persuade
Down
- 1. general appeal to emotion used for political, religious, civil causes, etc.
- 2. words that will make your feel strongly about someone or something
- 3. the product name is repeated at least four times
- 5. using both sight and sound, typically in the form of slides or video and recorded speech or music.
- 6. Calling attach a negative label to a person or thing, trying to tear and opponent down
- 8. the act of buying or selling in a ____
- 10. more recent form of advertising appeals because it uses websites
- 11. persuading people to do something by getting others to do it
- 13. uses words like comfort, attracts the consumer’s feelings