Across
- 3. The way in which text or pictures are arranged on a page
- 5. A synonym for 'slogan' (2 words)
- 8. You need to establish this through market research (2 words)
- 10. An important topic or problem for debate or discussion
- 12. A trick or a device designed to attract attention
- 13. Identifying symbol or design
Down
- 1. ________________Service Advertising
- 2. Reduction (2 words)
- 4. Sometimes advertising creates false_________________
- 6. It tries to convince you to buy a product
- 7. One of the goals of PSA is to change public_____________
- 9. The quality of being attractive or interesting
- 11. Advertising creates this sort of appeal to attract buyers