Across
- 2. assists organizations to map strategic product market growth
- 3. The activity or fact of increasing the market share of an existing product, or promoting a new product.
- 4. The expansion of the total market for a product or company by entering new segments of the market,converting nonusers into users.
- 5. the act or practice of manufacturing a variety of products, etc.so that a failure in or an economic slump affecting one of them will not be disastrous.
Down
- 1. The creation of products with new or different characteristics that offer new or additional benefits to the customer.