Across
- 7. Original information collected firsthand
- 10. Measure of how demand responds to price changes
- 12. Amount a customer pays for a product
- 15. Amount of a product consumers are willing and able to buy
- 16. Person who purchases goods or services
- 18. Difference between selling price and cost
- 21. Exchange of products or services for money
- 23. Intended customer group for a business
- 25. Good or service offered to customers
- 27. Group of customers with similar characteristics
- 28. Group of potential customers for a product
- 29. Activities used to inform and persuade customers
- 30. Process of making products available to customers
Down
- 1. Marketing conducted through online channels
- 2. Customer preference for repeatedly buying from a brand
- 3. Benefits a customer believes a product provides
- 4. Expense incurred to produce or sell a product
- 5. Identity that distinguishes a business or product
- 6. Small group discussion used for market research
- 8. Process of gathering information about customers and markets
- 9. Price charged to customers for a product
- 11. Person who purchases or uses a product
- 13. Money remaining after expenses are paid
- 14. Business that offers similar products to the same market
- 17. Information collected for analysis
- 19. Useful understanding gained from analyzing data
- 20. Information previously collected by another source
- 22. Method of collecting customer responses
- 24. Paid messages used to promote a product
- 26. Path used to deliver a product to customers