Across
- 3. Heartbeat of every business
- 5. to put your business in to an equation
- 9. something that keeps us together
- 10. to understand incrementality
- 11. reveals the true value
- 13. where experts give answers
- 14. facebook's library to try out MMMs
Down
- 1. a must do to understand how your business is doing
- 2. we need this in measurement
- 4. can't run business without
- 6. we wish this was dead
- 7. something you run for a long time
- 8. this must be a habit
- 11. every normal curve has this
- 12. the impact of spending on media
- 15. when you find new values of CAC