Across
- 2. these are--- elements of promotion mix.
- 3. Buying goods and services for further processing or for use in the production process refers to----market
- 5. is the provider of goods or services.
- 6. is the geographical area a sales person is assigned.
- 7. Which is NOT the stage that customers go through in the process of adopting a new product?
- 12. concept is not a type of Marketing
- 16. Good marketing is no accident, but a result of careful planning and
- 17. model upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.
- 18. Marketing is the activity, set of..... & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.
- 24. Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the ______________ side.
- 26. The ____ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.
- 27. is the act of obtaining a desired object from someone by offering something in return.
- 28. Which of the following is not included in the function of physical supply:
- 29. Good marketing is no accident but a result of careful planning and _____.
- 31. refers to the exchange of goods or commodities against money or service.
- 33. Marketers often use the term ________ to cover various groupings of customers.
- 34. Which of the following is NOT an element of the marketing mix?
- 37. _________ sells to the customers or consumers.
- 38. This company is well known for Technology innovation, Great value and act as a game changer.
- 39. Want for a specific product backed by an ability to pay is called _____
- 41. The mental act, condition or habit of placing trust or confidence in another, shows which of the following options?
- 43. products are bought by individuals and organizations for further processing or for use in conducting a business.
- 44. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---
- 45. When a consumer decides to buy without much logical thinking, his decision is said to be
- 47. advertisement is a small, graphic links placed on a web page.
- 49. E- marketing is a part of
- 50. social marketing is used as an instrument to achieve the goals of ______________.
- 51. Members of the marketing channel system perform _______ function.
Down
- 1. is the father of Modern Marketing.-
- 4. Which of the following is not part of demographic segmentation?
- 8. ______is the best illustration of a subculture.
- 9. A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?
- 10. Involves transfer of ownership of the goods.
- 11. ______is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.
- 13. is the practice of charging a low price right down from the beginning to stimulate the growth of the market.
- 14. directly purchase goods from the manufacturer in large quantity at a discounted price.
- 15. Most producers use _______ to bring their products to market or end users.
- 19. makes a service different from a product.
- 20. market the key customer markets consist.
- 21. motives are those which determine where or from whom products are purchased.
- 22. is a strategy of using a successful brand name to launch a new or modified product in a new category.
- 23. are the form of human needs take as shaped by culture & individual personality.
- 25. Typically profit is negative in which stage of the product life cycle?
- 30. Which of the following refers to marketing channel?
- 32. Political campaigns are generally an examples of ______marketing.
- 35. What does this statement show “Trade of value between two parties”?
- 36. The key term in the American Marketing Association’s definition of marketing is:
- 38. Involves purchase from various sources & assembled at one place.
- 40. if the company’s sales are slow down, and profits level off or decline. at which stage the company has reached?
- 42. Valuetriedis a combination of quality, service & price.
- 46. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
- 47. ______bring buyers and sellers together and assist in negotiation.
- 48. Sale has ________ function in an organization.