Across
- 3. An advance technology that helps analyze big data for loyalty programs.
- 4. A key benefit of using big data in loyalty programs to understand the trends.
- 6. Technology used to predict customer behavior based on historical data.
- 8. The process of offering deals tailored to individual preferences.
- 9. A secure and transparent technology that loyalty programs use to prevent fraud.
Down
- 1. The goal of _______ programs designed to retain customers through rewards and incentives.
- 2. Big data enables loyalty programs to improve customer__________.
- 3. The online retail giant leading in big data use for loyalty.
- 5. A measure of how well a loyalty program keeps customer coming back.
- 7. A concern related to collecting and using customer data.