Across
- 2. Step-by-step rule used by digital platforms to decide content visibility
- 3. Process of growth or improvement of a product, market, or organisation
- 5. Informal communication between consumers about a product or brand
- 7. image Overall perception of a brand in consumers’ minds
- 9. Feeling when product performance meets or exceeds expectations
- 13. Basic requirements essential for survival or functioning
- 15. Complaint raised by a customer or employee
- 16. Ability of a product to satisfy consumer wants
- 17. Consumer’s choice or liking for one product over others
- 19. Buying the same product again due to satisfaction or loyalty
- 20. Market structure with a single seller
Down
- 1. Amount of money charged for a product or service
- 4. Marketing activities used to communicate and persuade customers
- 6. Consumer desire backed by purchasing power
- 8. Appearance and structure of a product influencing appeal and usability
- 10. Quantity of goods offered for sale in the market
- 11. Small, specialised segment of a market
- 12. resonance Highest level of brand loyalty and emotional connection
- 14. customer belief about how a product should perform
- 18. Paid, non-personal promotion of goods or services