Across
- 3. Step-by-step rule used by digital platforms to decide content visibility
- 4. Process of growth or improvement of a product, market, or organisation
- 6. Informal communication between consumers about a product or brand
- 8. image Overall perception of a brand in consumers’ minds
- 10. Feeling when product performance meets or exceeds expectations
- 13. Basic requirements essential for survival or functioning
- 15. Complaint raised by a customer or employee
- 17. Ability of a product to satisfy consumer wants
- 18. Consumer’s choice or liking for one product over others
- 19. Paid, non-personal promotion of goods or services
- 20. The specific goal or audience a business aims to reach
Down
- 1. Market structure with a single seller
- 2. Amount of money charged for a product or service
- 5. Marketing activities used to communicate and persuade customers
- 7. Consumer desire backed by purchasing power
- 9. Appearance and structure of a product influencing appeal and usability
- 11. Quantity of goods offered for sale in the market
- 12. resonance Highest level of brand loyalty and emotional connection
- 14. customer belief about how a product should perform
- 16. Small, specialised segment of a market