Across
- 7. Long-term value of a customer relationship to the firm
- 10. Situation where demand increases due to perceived popularity
- 13. The benefit a brand promises to deliver to customers
- 14. The group of buyers a company decides to serve
- 15. Name, term, symbol, or design that identifies a seller
- 16. The place where buying and selling happens
Down
- 1. The customer’s perception of what is received versus what is given
- 2. Likelihood that a customer switches brands when price changes
- 3. Customer’s evaluation of a product’s performance
- 4. Total satisfaction a customer feels across all brand interactions
- 5. The unique benefit that differentiates a brand from competitors
- 6. Strategic exercise of choosing segments and how to compete in them
- 8. Mental space a brand occupies in the customer’s mind
- 9. Process of dividing a market into smaller groups
- 11. Model that explains Attention, Interest, Desire, Action
- 12. The four controllable elements of marketing strategy