Across
- 1. name or symbol for a product
- 4. specialized segment of a market
- 7. what a company sells
- 8. customer perception of brand
- 10. everyone has one(including companies)
- 11. a products unique feature
- 13. person who buys a product/service
Down
- 2. connections between people or companies
- 3. how you view something
- 5. everyone
- 6. getting more information
- 9. digital media ____
- 12. nike swish, for example