Across
- 4. Marketing strategy where you market to everyone.
- 7. The reason your gas prices are so high.
- 8. Process of developing, pricing, promoting, and distributing ideas.
- 11. A good, service, idea, or some combination.
- 13. Candidate (as of May 2026) for World Chess Championship.
- 14. Marketing strategy where you divide the market into groups who share similar characteristics.
Down
- 1. Marketing orientation focused on efficiency and output.
- 2. Making products available to customers when and where they want them.
- 3. Persuasive communication designed to facilitate market exchange.
- 5. Customer's subjective assessment of benefits relative to cost.
- 6. Product orientation focused on finding what people want and making it.
- 9. Current (as of May 2026) FIDE World Chess Champion.
- 10. Value placed on a product in a market exchange.
- 12. Product orientation focused on convincing people to buy.